So... Anime.

[Dies Irae]

I really don't get the connection between the company and the anime... But I like the noodles they sell as well Kiki and Tombo (oh my, they're adorable together...), so I don't start asking questions.

It's basically a marketing gimmick. In a sense, it's a variant of the Japanese Eyeball-Grabbing advertisement - bankroll a video of a popular character and hope some of the goodwill sticks to the brand.

Nissin is doing a "Hungry Days" ad campaign, which focuses on the theme of Youth and Spring.

The Ghibli branding draws viewers, who, like me are likely to share the video because... well... Kiki. In turn, they hope that the Nissin label sticks.